Bahao
Brand identity, Collateral DesignDesign as a part of
Studio marketing Materials
Creative Direction
Jarut Chanprapanont
Photography:
Varin Pormajanya
Ba Hao Residence is a renovated 60-year-old shophouse in a vibrant area of Bangkok’s Chinatown. We extend the graphic system from Chinese-inspired comfort and modernize Western by simplifying the Chinese pattern
Use a refined color palette that blends traditional Chinese colors like deep reds, dark jade greens, bright yellow with modern neutrals (whites, grays, and soft blues) to maintain cultural relevance while appealing to contemporary tastes.
Employ simplified patterns to ensure that the traditional patterns do not overwhelm. This can create a balanced look that feels both modern and accessible.