Kalm

Brand identity, Collateral Design

Design as a part of
Studio marketing Materials

Creative Direction
Kumphol Ponpisute
Jarut Chanprapanont

Team
Earn Rutchanun

Kalm Penthouse recently opened a new branch in Ari, focusing on bringing back the nostalgic feel of the area. Because the Ari district has many unique architectural and interior designs that are around the mid-century style, we chose to use mid-century design to help people connect with the essence of Ari. To make people feel about Ari, we decided to use Mid-century design as a concept.

The mid-century design has a unique charm that can evoke a sense of nostalgia and craftsmanship. Using typography, colors, and architectural illustrations from that era can indeed transport people back in time and make them feel connected to Ari's history and culture.