Top Charoen

Brand identity, Collateral Design

Design as a part of
Design bridge and partner (Bangkok)

Top Charoen has a recognizable and well-defined brand, however, they wanted a more concrete visual system.

We decided to use the recognizability of their logo mark to our advantage by using the symbol’s visual language as the foundation of their graphic system. This approach ensured that the brand’s visual language would align with the existing symbol as well as create a system that is unique to Top Charoen.

Our graphic device is inspired by the Top Chareon symbol. We create a new graphic language from our identity, using simple shapes to make it unique.

The graphic is divided into two sets as follows:

1. Focus Elements
2. Flexible Graphic

These graphic elements can be used in different variations. It may be applied as graphic decoration in communication touchpoints or used as part of visuals to enhance the brand identity.

These graphic elements can be used is different variations. It may be applied as graphic decoration in communication touchpoints or used as part of visuals to enhance the brand identity.